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Evaluate the industry of your business venture to include direct competitors.

Evaluate the industry of your business venture to include direct competitors..


  • Generate a marketing and advertising strategic plan to meets the goals of your venture. (CO7)

Over the last seven weeks, you have been populating areas of a strategic marketing plan. In this final assignment you bring the pieces together. This is not just a copy and paste of previous assignments, review the feedback given by your classmates and instructor along with readings over the last seven weeks. What needs changing and tweaking? Incorporate the feedback given and apply the information learned over the least seven weeks. You want this to be a solid marketing plan to add to your business plan.

Submit the following:

Strategic Marketing Plan: {Name of Business}

Section 1: Business Venture

Explain business venture. (Forum 1)

Section 2: Industry Evaluation

Evaluate the industry of your business venture to include direct competitors. (Forum 1 and Forum 7)

Section 3: Market Assessment

Assess the market for your business venture. (Forum 1)

Generate at least two (2) market segments. (Assignment 1)

Examine segment criteria. (Assignment 1)

Select and assess target market. (Assignment 1)

Section 4: Position Statement

Create positioning statement. (Assignment 2)

Be sure to include the assessment questions to show the process of creating the positioning statement.

Section 5: Marketing SWOT Analysis

Construct a marketing SWOT analysis. (Assignment 7)

Section 6: Marketing Campaign

Develop a marketing campaign. (Assignments 4-5)

Be sure to include the fantasy campaign. (Assignment 6)

Section 7: Customer Satisfaction Survey

Create a 1-page customer satisfaction survey. (Forum 5)

Be sure to include the explanation of the various sections.

Note: The page length of this final assignment will vary as this assignment merges several forums and assignments. For those that need a minimum page count, 5-6 pages (excluding the title, abstract, and reference pages) is a good number.

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Evaluate the industry of your business venture to include direct competitors.

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