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Pick an end goal for your business.

Pick an end goal for your business..

Pick an end goal for your business. If you plan to keep your business write down what your business will look like and why. For example, you way want a lifestyle business (https://www.entrepreneur.com/article/326581):

“A lifestyle business is a business set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.

If you want to sell your business pick one of the exits below and include why that exit makes the most sense for you and your business (https://www.thebalancesmb.com/small-business-exit-strategies-2947988)

Here are some examples from: Having an exit strategy worked out in advance helps ensure that you like the answers to those questions and gives you some control over your small business’s future. Here are seven exit strategies for small businesses to choose from: https://www.thebalancesmb.com/small-business-exit-strategies-2947988

1) Liquidation

This is the close up shop and sell all the assets exit strategy. For small businesses, especially those that are dependent on the performance of a single individual, liquidation is sometimes the only option as there’s really nothing else to sell. If you’re in this position, you may want to spend some time retooling your business so that it could be operated by someone else – making it a business someone might want to buy.


  • Simplicity/
  • The business can be wound up very quickly (depending on the sale of assets).


  • Liquidation has the lowest return on investment to the owner(s). The only money from a liquidation sale is from the disposal of assets, such as land, equipment, or inventory — any goodwill value from client lists or other business relationships (which may be substantial) is lost.
  • Second-hand business asset values for items such as machinery and equipment can be very low, even in a non-depressed market.
  • Creditors (if any) have the first claim on funds from asset sales.

2) Liquidation Over Time

In this exit strategy scenario, the owner(s) extracts most or all of the profits out of the business over time (before eventually selling or closing the business), rather than reinvesting them in the company for expansion. This is typically done by taking out large salary draws or dividends over a number of years before eventually winding up the business, and is suitable for the owner(s) who wish to maximize their current lifestyle rather than aggressively expand their business.


  • Lifestyle — maximizing cash withdrawal on an ongoing basis for personal use (rather than waiting for an eventual windfall from selling the company).


  • Extracting the profits reduces the growth potential and eventual sale value of the business.
  • Other shareholders (if any) are likely to object unless they are similarly compensated.
  • Salary is taxed as personal income, whereas profits remaining in the company increase the value of the business and will be taxed as capital gains when the business is sold.

3) Keep Your Business in the Family

The dream of many small business owners, keeping your business in the family ensures that your legacy lives on and provides a living for your heirs.


  • Can make for a smooth transition by grooming a family successor.
  • May allow for you to keep a hand in the business in an advisory (or other) capacity.


  • Developing a family succession plan can be enormously difficult and lead to infighting among family members over ownership and/or participation in the business.
  • Family members may not have the skills (or interest) to take over the business.
  • Clients may not approve of new management or changes in company direction.

For more on this exit strategy and tips for successfully passing your business on to family, seon Planning

4) Sell Your Business to Managers and/or Employees

Current employees and/or managers may be interested in buying your busines


  • The business can thrive as employees will get an established business that they are familiar with and are enthusiastic about.
  • Arranging a long-term buyout by employees can increase loyalty and greatly motivate staff to work hard to make the business succeed.
  • May allow for you to keep a share of the business and stay on in an advisory (or other


  • Employees may not be suitably qualified to take over the business.
  • Clients may not approve of new management or changes in company direction.

One way of setting up this exit strategy is through an Employee Share Ownership Plan (ESOP), a stock equity plan for employees that lets them acquire ownership in a company. However, an employee buyout doesn’t have to involve a stock equity plan. It might be as simple as having one of your current employees take over the business with a straight purchase.

5) Sell the Business in the Open Market

This is the most popular exit strategy option for small businesses. At a certain point in time, often when he or she is ready to retire, the small business owner puts the business up for sale for a certain price — and hopefully walks away with the amount of money she wanted to get for it.


  • A profitable business should be attractive to buyers and sell quickly.
  • Assets and goodwill can be incorporated when valuing the business for sale, maximizing the return to the owner(s).


If this is your exit strategy, you should spend some time grooming your business for sale, making it as attractive as possible to potential buyers. See 5 Tips for Selling a Business and Top 7 Ways to Maximize Your Exit Strategy for Maximum Profit for more details.

6) Sell to Another Business

Positioning your small business to be a desirable acquisition can be very profitable. Businesses buy other businesses for all kinds of reasons, such as using a new acquisition as a quick path to expansion, realizing synergies from complementary business activities, or simply buying out (and getting rid of) the competition.


  • For the above reasons, a competing business may be highly motivated to purchase your business, making for a quick sale and maximum profit.


  • If the purchaser’s only motivation is to reduce the competition, they may fold your business after purchase. Any existing employees may lose their jobs.
  • A competitor may only pretend to be interested in purchasing your business in order to get access to your customer list and financial information.

The trick to success with this exit strategy is to target your potential acquirer(s) in advance and position your company accordingly. And of course, convincing your acquirer that your small business is worth what you want for it.

7) The IPO (Initial Public Offering)

While not suitable for all small businesses, the IPO can be a viable exit strategy.


  • Taking your company public can be extremely profitable.


  • Becoming a public company is a long, costly process.
  • Depending on how the IPO is structured, you may or may not be able to withdraw any of your capital at the time as new shareholders may want to see all the money raised by the IPO be used to expand the business.
  • Public companies have much higher compliance and reporting standards. As an owner, you may be personally liable or subject to prosecution for any prior accounting “irregularities” or failures in disclosure.

The Best Exit Strategy

The best exit strategy is the one that best fits your small business and your personal goals. Decide first what you want to walk away with. If it’s just money, an exit strategy such as selling on the open market or to another business may be the best pick. If your legacy and seeing the small business you built continue are important to you, then family succession or selling to employees might be best for you.

Whichever exit strategy you choose, you need to start working on it. Planning in advance gives you the time to do it right – and maximize your returns

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Pick an end goal for your business.

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